Privacy Policy
Here at Matlda & Co your privacy is very important to us and we want to make sure your privacy is
protected. Our Privacy Policy describes how your personal information is collected, used, and
shared when you visit or make a purchase from www.matildaandco.uk
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including
information about your web browser, IP address, time zone, and some of the cookies that are
installed on your device. Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search terms referred you to the
Site, and information about how you interact with the Site. We refer to this automatically-collected
information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an
anonymous unique identifier. For more information about cookies, and how to disable cookies,
visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address,
browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how
you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we
collect certain information from you, including your name, billing address, shipping address,
payment information (including credit or debit card numbers Pay Pal information, email address,
and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about
Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site
(including processing your payment information, arranging for shipping, and providing you with
invoices and/or order confirmations).
Additionally, we use this Order Information to: Communicate with you; Screen our orders for
potential risk or fraud; and When in line with the preferences you have shared with us, provide you
with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in
particular, your IP address), and more generally to improve and optimize our Site (for example, by
generating analytics about how our customers browse and interact with the Site, and to assess
the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as
described above. For example, we use Wix to power our online store--
We also use Google Analytics to help us understand how our customers use the Site--you can
read more about how Google uses your Personal Information here: https://www.google.com/intl/
en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/
dlpage/gaoptout.
Facebook - https://www.facebook.com/full_data_use_policy
Paypal - https://www.paypal.com/en/webapps/mpp/ua/privacy-full
Mail Chimp - https://mailchimp.com/legal/privacy/
Instagram - https://help.instagram.com/155833707900388
Finally, we may also share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request for information we
receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you. For more
information about how targeted advertising works, you can visit the Network Advertising
Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-
advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
EMAIL - Opt out upon receipt of marketing email or by emailing us on hello@matildaandco.uk
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s
opt-out portal at: http://optout.aboutads.info/.
Social Media:
By you interacting with us on social media, (this may include following us, liking our posts,
commenting, tagging us, retweeting), you are giving us your consent to interact with you on these
social platforms and are also giving us access and permission to process any of your data which
is accessible on social media.
Your interaction with us on social media may also mean that you post photos or videos of our
products. By interacting with us, you are also consenting to us using your image and
contributions, royalty free - for the purpose of advertising and endorsing Matilda & Co
However, if you would not like us to share your images or contributions, then please email us at
hello@matildaandco.uk and we will endever to stop.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do
Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about
you and to ask that your personal information be corrected, updated, or deleted. If you would like
to exercise this right, please contact us through the contact at hello@matildaandco.uk
Additionally, if you are a European resident we note that we are processing your information in
order to fulfill contracts we might have with you (for example if you make an order through the
Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please
note that your information will be transferred outside of Europe, including to Canada and the
United States.
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DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records
unless and until you ask us to delete this information.
If you have opted into marketing, we will keep you on our email database until you unsubscribe or
ask to be removed.
The Site is not intended for individuals under the age of 16 years of age.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to
our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to
make a complaint, please contact us by e-mail at hello@matildaandco.uk